(From L) British sctress, writer, director and producer Adjoa Andoh, Chairman and CEO of Universal Music Group Lucian Grainge, Vice President, Production for US video on demand platform Netflix Anna Mallett, former head coach of the England men's football team Gareth Southgate, director of the Tate art museums and galleries Maria Balshaw, and Britain's Culture, Media and Sport Secretary Lisa Nandy speak during a discussion on "UK's creative assets: Soft power as a hard investment opportunity" at International Investment Summit, in central London on October 14, 2024. The Labour government is welcoming dozens of business leaders to London on October 14, 2024 for an "international investment summit", the first major gathering of its kind since coming to power, where it hopes to increase the number of announcements despite laborious organization and a "skinny" guest list. (Photo by Jonathan Brady / POOL / AFP) (Photo by JONATHAN BRADY/POOL/AFP via Getty Images)