An athlete's foot is being scanned at a measurement station in the APEX department inside the 'Laces' building, while an Adidas employee explains the results on a monitor, during the 'Home of Innovation (HOI) Experience' event in Herzogenaurach, southern Germany, on September 25, 2026. The event offered insights into the Adidas archive and the Innovation Lab, with presentations of the latest innovations in shoes and apparel, as well as test demonstrations. (Photo by Daniel Karmann / AFP via Getty Images)