Fujifilm Unveils the Development of its First Digital Filmmaking Camera – FUJIFILM GFX ETERNA
VALHALLA, N.Y., Nov. 13, 2024 (GLOBE NEWSWIRE) -- FUJIFILM Corporation announces that it is developing its first digital filmmaking camera, FUJIFILM GFX ETERNA (GFX ETERNA), with plans for a release in 2025.
GFX ETERNA will feature the large format GFX 102MP CMOS II HS sensor, which is approximately 1.7 times larger than a 35mm full-frame sensor, combined with the X-Processor 5 high-speed image processing engine. This pairing enables filmmakers to create rich, true-to-life visuals with enhanced flexibility in post-production. GFX ETERNA will also feature a native G mount with a removable PL adapter.
Fujifilm will showcase GFX ETERNA at the Inter BEE 2024 media event, which will be held November 13 – 15, 2024 in Makuhari Messe - Japan.
Since its founding in 1934, the Fujifilm Group has played an important role in the global film industry – notably, developing ETERNA series motion picture color negative film, and introducing Premista Series and ZK Cabrio Series cinema zoom lenses.
Fujifilm introduced the groundbreaking GFX System of mirrorless digital cameras in 2017, adding continuous improvements since, including its video capabilities.
GFX ETERNA is set to revolutionize high-end production. Leveraging Fujifilm’s expertise and experience in the field of filmmaking, the company will combine the exceptional capabilities of Fujinon lenses with the advanced technology of GFX System cameras.
In addition to the development of GFX ETERNA, Fujifilm is also working on the development of a GF power zoom lens. It is planned to have a focal length of 32-90mm.
As the demand for producing feature and short films, television, documentaries, and web streaming content continues to grow, there is an increasing industry need for high-quality footage that can be produced quickly and seamlessly. In preparation for the launch of GFX ETERNA, Fujifilm will conduct rigorous field tests, confirming the company’s commitment to deliver high quality, flexibility, and usability in the production space.
For information and ongoing updates about FUJIFILM GFX ETERNA, visit https://shopusa.fujifilm-x.com/gfx-cinema.
About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of six operating divisions. The Imaging Division provides consumer and commercial photographic products and services, including silver halide consumables; inkjet consumables; digital printing equipment, along with service and support; personalized photo products fulfillment; film; one-time-use cameras; and the popular INSTAX® line of instant cameras, smartphone printers, instant film, and accessories. The Electronic Imaging Division markets its GFX System and X Series lines of mirrorless digital cameras, lenses, and accessories to provide a variety of content creation solutions for both still and moving imagery. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography, and industrial markets, and also markets binoculars and other optical imaging solutions. The Graphic Communication Division utilizes its extensive industry knowledge to develop fully supported traditional and digital print solutions for industries including commercial print, wide format, and packaging with its comprehensive line of digital inkjet presses, production toner printers, and software. The Industrial Products Division delivers new products derived from Fujifilm technologies including data storage tape products, including OEM and FUJIFILM Ultrium LTO cartridges, desalination solutions, microfilters and gas separation membranes. The Non-Destructive Testing Division delivers radiography solutions to ensure high accuracy inspection of transportation infrastructure, and assets within aerospace, and oil and gas industries.
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FUJIFILM Holdings Corporation, headquartered in Tokyo, leverages its depth of knowledge and proprietary core technologies to deliver innovative products and services across the globe through the four key business segments of healthcare, electronics, business innovation, and imaging with over 70,000 employees. Guided and united by our Group Purpose of “giving our world more smiles,” we address social challenges and create a positive impact on society through our products, services, and business operations. Under its medium-term management plan, VISION2030, which ends in FY2030, we aspire to continue our evolution into a company that creates value and smiles for various stakeholders as a collection of global leading businesses and achieve a global revenue of 4 trillion yen (29 billion USD at an exchange rate of 140 JPY/USD). For more information, please visit: www.fujifilmholdings.com.
For further details about our commitment to sustainability and Fujifilm’s Sustainable Value Plan 2030, click here.
FUJIFILM, FUJINON, ETERNA, GFX, and PREMISTA are trademarks of FUJIFILM Corporation and its affiliates. Other third-party brands, logos and trademarks used in these materials are the property of their respective owners.
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Christine Jackman FUJIFILM Holdings America Corporation 9142614959 christine.jackman@fujifilm.com
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