A match official on the sideline reacts while holding up a down marker during a game at the NFL Flag Africa Continental Championships at Nyayo Stadium in Nairobi on July 10, 2026. American Football's NFL came to Kenya this weekend for its latest competition on the African continent as it seeks to win converts to the sport. US sports have increasingly sought to break into the African market, with the NBA launching a high-profile Basketball Africa League in 2019, based in Rwanda.Recent days saw a third annual flag football competition staged by the National Football League (NFL) in Africa -- a non-contact version of the sport that has grown in popularity around the world and will make its Olympics debut at the 2028 Los Angeles Games. (Photo by Luis TATO / AFP via Getty Images)