(FILES) This photograph shows a logo of Adidas, of the German sports equipment manufacturer, in Strasbourg, eastern France, on August 24, 2024. German sportswear maker Adidas missed profit expectations on July 30, 2026 after it reported results weighed by the costs of World Cup marketing, sending its shares down 17 percent. Core profit came in at 574 million euros (USD 657 million) for the three months to the end of June, Adidas said, higher than last year but about eight percent below expectations when compared to a poll of analysts by financial platform FactSet. (Photo by Abdesslam MIRDASS / AFP via Getty Images)