*** BESTPIX *** WASHINGTON, DC - JUNE 03: Nick Saban, former Head Football Coach at the University of Alabama testifies before the Senate Committee on Commerce, Science, and Transportation in the Hart Senate Office Building on June 03, 2026 in Washington, DC. The committee heard testimony on the topic of "Protecting College Sports: Supporting Student Athletes, Restoring Fair Compensation, and Saving the Games Fans Love." (Photo by Win McNamee/Getty Images)

LONDON, ENGLAND - JUNE 03: Kelly Hogarth speaks on stage during the "From Pitch To Platform: The Evolving Role Of Talent In Sports Sponsorship" panel discussion during day three of SXSW London 2026 on June 03, 2026 in London, England. (Photo by Ben Montgomery/Getty Images for SXSW London)

LONDON, ENGLAND - JUNE 03: Michael Lister speaks on stage during the "From Pitch To Platform: The Evolving Role Of Talent In Sports Sponsorship" panel discussion during day three of SXSW London 2026 on June 03, 2026 in London, England. (Photo by Ben Montgomery/Getty Images for SXSW London)

LONDON, ENGLAND - JUNE 03: Michael Lister speaks on stage during the "From Pitch To Platform: The Evolving Role Of Talent In Sports Sponsorship" panel discussion during day three of SXSW London 2026 on June 03, 2026 in London, England. (Photo by Ben Montgomery/Getty Images for SXSW London)

LONDON, ENGLAND - JUNE 03: Kelly Hogarth speaks on stage during the "From Pitch To Platform: The Evolving Role Of Talent In Sports Sponsorship" panel discussion during day three of SXSW London 2026 on June 03, 2026 in London, England. (Photo by Ben Montgomery/Getty Images for SXSW London)

LONDON, ENGLAND - JUNE 03: Emily Heath speaks on stage during the "From Pitch To Platform: The Evolving Role Of Talent In Sports Sponsorship" panel discussion during day three of SXSW London 2026 on June 03, 2026 in London, England. (Photo by Ben Montgomery/Getty Images for SXSW London)

LONDON, ENGLAND - JUNE 03: Emily Heath speaks on stage during the "From Pitch To Platform: The Evolving Role Of Talent In Sports Sponsorship" panel discussion during day three of SXSW London 2026 on June 03, 2026 in London, England. (Photo by Ben Montgomery/Getty Images for SXSW London)

LONDON, ENGLAND - JUNE 03: Emily Heath speaks on stage during the "From Pitch To Platform: The Evolving Role Of Talent In Sports Sponsorship" panel discussion during day three of SXSW London 2026 on June 03, 2026 in London, England. (Photo by Ben Montgomery/Getty Images for SXSW London)