The new Apple iPhone 16 Pro and iPhone 16 Pro Max on display upon release on September 20, 2024 at the Apple Store at The Grove in Los Angeles, California. Apple on September 9, 2024 announced a new iPhone built for generative artificial intelligence as it seeks to boost sales and show it is keeping up in the technology race. (Photo by Frederic J. BROWN / AFP) (Photo by FREDERIC J. BROWN/AFP via Getty Images)