A woman walks past a wall with a picture saying 'Read more what makes you happy' at the Frankfurt Book Fair on October 07, 2026 in Frankfurt am Main, Hesse, western Germany. From October 7 to 11, 2026, publishing experts will meet up with partners from the technology and creative industries such as film and games at one of the world's leading venues for printed and digital content. (Photo by Hannes P. Albert / AFP via Getty Images)