CEO and co-founder of GetYourGuide, Johannes Reck, speaks on stage during the Wave by Vento 2026, at OGR Officine Grandi Riparazioni, in Turin, northern Italy, on October 7, 2026. Wave (formerly Italian Tech Week), one of the most important tech conferences in Europe, brings together more than 15,000 people every year to discuss the latest developments in AI, space,climate, mobility, and health. (Photo by Marco Bertorello / AFP via Getty Images)