Apple employees applaud as a customers celebrates their purchase of Apple's iPhone 16 launch in New York on September 20, 2024. Apple on September 9, 2024 announced a new iPhone built for generative artificial intelligence as it seeks to boost sales and show it is keeping up in the technology race. (Photo by TIMOTHY A. CLARY / AFP) / ALTERNATE CROP (Photo by TIMOTHY A. CLARY/AFP via Getty Images)

Apple CEO Tim Cook (R) greets customers during Apple's iPhone 16 launch in New York on September 20, 2024. Apple on September 9, 2024 announced a new iPhone built for generative artificial intelligence as it seeks to boost sales and show it is keeping up in the technology race. (Photo by TIMOTHY A. CLARY / AFP) (Photo by TIMOTHY A. CLARY/AFP via Getty Images)

Apple CEO Tim Cook (C) greets customers during Apple's iPhone 16 launch in New York on September 20, 2024. Apple on September 9, 2024 announced a new iPhone built for generative artificial intelligence as it seeks to boost sales and show it is keeping up in the technology race. (Photo by TIMOTHY A. CLARY / AFP) (Photo by TIMOTHY A. CLARY/AFP via Getty Images)

Apple employees applaud as a customers celebrates their purchase of Apple's iPhone 16 launch in New York on September 20, 2024. Apple on September 9, 2024 announced a new iPhone built for generative artificial intelligence as it seeks to boost sales and show it is keeping up in the technology race. (Photo by TIMOTHY A. CLARY / AFP) (Photo by TIMOTHY A. CLARY/AFP via Getty Images)

Apple CEO Tim Cook (R) poses for selfies with customers during Apple's iPhone 16 launch in New York on September 20, 2024. Apple on September 9, 2024 announced a new iPhone built for generative artificial intelligence as it seeks to boost sales and show it is keeping up in the technology race. (Photo by TIMOTHY A. CLARY / AFP) (Photo by TIMOTHY A. CLARY/AFP via Getty Images)

Apple CEO Tim Cook (C) poses for selfies with customers during Apple's iPhone 16 launch in New York on September 20, 2024. Apple on September 9, 2024 announced a new iPhone built for generative artificial intelligence as it seeks to boost sales and show it is keeping up in the technology race. (Photo by TIMOTHY A. CLARY / AFP) (Photo by TIMOTHY A. CLARY/AFP via Getty Images)

Apple employees applaud as a customers celebrates their purchase of Apple's iPhone 16 launch in New York on September 20, 2024. Apple on September 9, 2024 announced a new iPhone built for generative artificial intelligence as it seeks to boost sales and show it is keeping up in the technology race. (Photo by TIMOTHY A. CLARY / AFP) (Photo by TIMOTHY A. CLARY/AFP via Getty Images)

Apple CEO Tim Cook (C) poses for selfies with customers during Apple's iPhone 16 launch in New York on September 20, 2024. Apple on September 9, 2024 announced a new iPhone built for generative artificial intelligence as it seeks to boost sales and show it is keeping up in the technology race. (Photo by TIMOTHY A. CLARY / AFP) (Photo by TIMOTHY A. CLARY/AFP via Getty Images)